BibTeX record journals/mktsci/AndrewsLFG16

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@article{DBLP:journals/mktsci/AndrewsLFG16,
  author       = {Michelle Andrews and
                  Xueming Luo and
                  Zheng Fang and
                  Anindya Ghose},
  title        = {Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness},
  journal      = {Mark. Sci.},
  volume       = {35},
  number       = {2},
  pages        = {218--233},
  year         = {2016},
  url          = {https://doi.org/10.1287/mksc.2015.0905},
  doi          = {10.1287/MKSC.2015.0905},
  timestamp    = {Mon, 24 Aug 2020 16:29:13 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/AndrewsLFG16.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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