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BibTeX record journals/misqe/NajjarK13
@article{DBLP:journals/misqe/NajjarK13, author = {Mohammad Said Najjar and William J. Kettinger}, title = {Data Monetization: Lessons from a Retailer's Journey}, journal = {{MIS} Q. Executive}, volume = {12}, number = {4}, pages = {4}, year = {2013}, url = {https://aisel.aisnet.org/misqe/vol12/iss4/4}, timestamp = {Tue, 04 Jul 2023 16:01:22 +0200}, biburl = {https://dblp.org/rec/journals/misqe/NajjarK13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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