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BibTeX record journals/misqe/GoodhueWW02
@article{DBLP:journals/misqe/GoodhueWW02, author = {Dale Goodhue and Barbara H. Wixom and Hugh J. Watson}, title = {Realizing Business Benefits Through {CRM:} Hitting the Right Target in the Right Way}, journal = {{MIS} Q. Executive}, volume = {1}, number = {2}, pages = {4}, year = {2002}, url = {https://aisel.aisnet.org/misqe/vol1/iss2/4}, timestamp = {Tue, 04 Jul 2023 16:01:22 +0200}, biburl = {https://dblp.org/rec/journals/misqe/GoodhueWW02.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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