DBLP BibTeX Record 'journals/misq/VenkateshMDD03'

@article{DBLP:journals/misq/VenkateshMDD03,
  author    = {Viswanath Venkatesh and
               Michael G. Morris and
               Gordon B. Davis and
               Fred D. Davis},
  title     = {User Acceptance of Information Technology: Toward a Unified
               View},
  journal   = {MIS Quarterly},
  volume    = {27},
  number    = {3},
  year      = {2003},
  pages     = {425-478},
  ee        = {http://misq.org/user-acceptance-of-information-technology-toward-a-unified-view.html},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}