Evidence of the Effect of Trust Building Technology in Electronic markets: Price Premiums and Buyer Behavior.

Sulin Ba Paul A. Pavlou Evidence of the Effect of Trust Building Technology in Electronic markets: Price Premiums and Buyer Behavior. 2002 26 MIS Quarterly 3 http://misq.org/evidence-of-the-effect-of-trust-building-technology-in-electronic-markets-price-premiums-and-buyer-behavior.html db/journals/misq/misq26.html#BaP02 243-268