BibTeX record journals/mansci/ZantedeschiFB17

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@article{DBLP:journals/mansci/ZantedeschiFB17,
  author       = {Daniel Zantedeschi and
                  Eleanor McDonnell Feit and
                  Eric T. Bradlow},
  title        = {Measuring Multichannel Advertising Response},
  journal      = {Manag. Sci.},
  volume       = {63},
  number       = {8},
  pages        = {2706--2728},
  year         = {2017},
  url          = {https://doi.org/10.1287/mnsc.2016.2451},
  doi          = {10.1287/MNSC.2016.2451},
  timestamp    = {Tue, 30 Jun 2020 11:41:55 +0200},
  biburl       = {https://dblp.org/rec/journals/mansci/ZantedeschiFB17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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