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BibTeX record journals/mansci/YuanGR13
@article{DBLP:journals/mansci/YuanGR13, author = {Hong Yuan and Miguel I. G{\'{o}}mez and Vithala R. Rao}, title = {Trade Promotion Decisions Under Demand Uncertainty: {A} Market Experiment Approach}, journal = {Manag. Sci.}, volume = {59}, number = {7}, pages = {1709--1724}, year = {2013}, url = {https://doi.org/10.1287/mnsc.1120.1652}, doi = {10.1287/MNSC.1120.1652}, timestamp = {Tue, 30 Jun 2020 11:41:16 +0200}, biburl = {https://dblp.org/rec/journals/mansci/YuanGR13.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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