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BibTeX record journals/mansci/JooWCZ14
@article{DBLP:journals/mansci/JooWCZ14, author = {Mingyu Joo and Kenneth C. Wilbur and Bo Cowgill and Yi Zhu}, title = {Television Advertising and Online Search}, journal = {Manag. Sci.}, volume = {60}, number = {1}, pages = {56--73}, year = {2014}, url = {https://doi.org/10.1287/mnsc.2013.1741}, doi = {10.1287/MNSC.2013.1741}, timestamp = {Thu, 14 Oct 2021 08:58:07 +0200}, biburl = {https://dblp.org/rec/journals/mansci/JooWCZ14.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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