BibTeX record journals/mansci/HessL04

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@article{DBLP:journals/mansci/HessL04,
  author       = {James D. Hess and
                  Marilyn T. Lucas},
  title        = {Doing the Right Thing or Doing the Thing Right: Allocating Resources
                  Between Marketing Research and Manufacturing},
  journal      = {Manag. Sci.},
  volume       = {50},
  number       = {4},
  pages        = {521--526},
  year         = {2004},
  url          = {https://doi.org/10.1287/mnsc.1030.0176},
  doi          = {10.1287/MNSC.1030.0176},
  timestamp    = {Tue, 30 Jun 2020 11:41:36 +0200},
  biburl       = {https://dblp.org/rec/journals/mansci/HessL04.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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