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BibTeX record journals/mansci/FruchterPB22
@article{DBLP:journals/mansci/FruchterPB22, author = {Gila E. Fruchter and Ashutosh Prasad and Christophe Van den Bulte}, title = {Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence}, journal = {Manag. Sci.}, volume = {68}, number = {6}, pages = {4725--4741}, year = {2022}, url = {https://doi.org/10.1287/mnsc.2021.4105}, doi = {10.1287/MNSC.2021.4105}, timestamp = {Thu, 25 Aug 2022 08:36:36 +0200}, biburl = {https://dblp.org/rec/journals/mansci/FruchterPB22.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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