BibTeX record journals/mansci/BarH23

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@article{DBLP:journals/mansci/BarH23,
  author       = {Ron N. Bar and
                  Avery M. Haviv},
  title        = {Brand Building to Deter Entry and Its Impact on Brand Value},
  journal      = {Manag. Sci.},
  volume       = {69},
  number       = {9},
  pages        = {5418--5438},
  year         = {2023},
  url          = {https://doi.org/10.1287/mnsc.2022.4608},
  doi          = {10.1287/MNSC.2022.4608},
  timestamp    = {Sat, 13 Jan 2024 17:36:46 +0100},
  biburl       = {https://dblp.org/rec/journals/mansci/BarH23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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