BibTeX record journals/lp/KennewayR12

download as .bib file

@article{DBLP:journals/lp/KennewayR12,
  author       = {Melinda Kenneway and
                  Charlie Rapple},
  title        = {\emph{Integrating social media in the marketing mix: the case of}
                  Best Practice},
  journal      = {Learn. Publ.},
  volume       = {25},
  number       = {1},
  pages        = {17--20},
  year         = {2012},
  url          = {https://doi.org/10.1087/20120103},
  doi          = {10.1087/20120103},
  timestamp    = {Thu, 16 Jul 2020 16:39:02 +0200},
  biburl       = {https://dblp.org/rec/journals/lp/KennewayR12.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.