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BibTeX record journals/kybernetes/ChangC12
@article{DBLP:journals/kybernetes/ChangC12, author = {Wei{-}Lun Chang and Kuan{-}Chi Chang}, title = {Estimating the value of corporate co-branding synergies}, journal = {Kybernetes}, volume = {41}, number = {1}, pages = {239--253}, year = {2012}, url = {https://doi.org/10.1108/03684921211213061}, doi = {10.1108/03684921211213061}, timestamp = {Fri, 02 Nov 2018 09:32:39 +0100}, biburl = {https://dblp.org/rec/journals/kybernetes/ChangC12.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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