BibTeX record journals/kybernetes/Chang09

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@article{DBLP:journals/kybernetes/Chang09,
  author       = {Wei{-}Lun Chang},
  title        = {Using multi-criteria decision aid to rank and select co-branding partners:
                  From a brand personality perspective},
  journal      = {Kybernetes},
  volume       = {38},
  number       = {6},
  pages        = {950--965},
  year         = {2009},
  url          = {https://doi.org/10.1108/03684920910973171},
  doi          = {10.1108/03684920910973171},
  timestamp    = {Fri, 02 Nov 2018 09:32:39 +0100},
  biburl       = {https://dblp.org/rec/journals/kybernetes/Chang09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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