BibTeX record journals/kes/RupGS18

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@article{DBLP:journals/kes/RupGS18,
  author       = {Bikash Kumar Rup and
                  Jyotiranjan Gochhayat and
                  Sasmita Samanta},
  title        = {Role of biological sex and gender roles on perceived brand personality},
  journal      = {Int. J. Knowl. Based Intell. Eng. Syst.},
  volume       = {22},
  number       = {4},
  pages        = {231--237},
  year         = {2018},
  url          = {https://doi.org/10.3233/KES-180387},
  doi          = {10.3233/KES-180387},
  timestamp    = {Sun, 02 Oct 2022 15:43:06 +0200},
  biburl       = {https://dblp.org/rec/journals/kes/RupGS18.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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