BibTeX record journals/kais/ShihH19

download as .bib file

@article{DBLP:journals/kais/ShihH19,
  author       = {Wen{-}Yueh Shih and
                  Jiun{-}Long Huang},
  title        = {An expected win rate-based real-time bidding strategy for branding
                  campaigns on display advertising},
  journal      = {Knowl. Inf. Syst.},
  volume       = {61},
  number       = {3},
  pages        = {1395--1430},
  year         = {2019},
  url          = {https://doi.org/10.1007/s10115-019-01331-8},
  doi          = {10.1007/S10115-019-01331-8},
  timestamp    = {Thu, 07 Nov 2019 09:20:03 +0100},
  biburl       = {https://dblp.org/rec/journals/kais/ShihH19.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
a service of  Schloss Dagstuhl - Leibniz Center for Informatics

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.