Bong-Keun Jeong Ying Lu The Impact of Radio Frequency Identification (RFID) Investment Announcements on the Market Value of the Firm. 41-54 2008 3 JTAER 1 http://www.jtaer.com/apr2008/jeong_lu_p4.pdf db/journals/jtaer/jtaer3.html#JeongL08