BigneRS07'

BibTeX

@article{DBLP:journals/jtaer/BigneRS07,
  author    = {Enrique Bign{\'e} and
               Carla Ruiz and
               Silvia Sanz},
  title     = {Key Drivers of Mobile Commerce Adoption. An Exploratory
               Study of Spanish Mobile Users},
  journal   = {JTAER},
  volume    = {2},
  number    = {2},
  year      = {2007},
  pages     = {48-60},
  ee        = {http://www.jtaer.com/aug2007/bigne_ruiz_sanz_p4.pdf},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}