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BibTeX record journals/jors/LaffeyHSZ09
@article{DBLP:journals/jors/LaffeyHSZ09, author = {Des Laffey and C. Hunka and John A. Sharp and Z. Zeng}, title = {Estimating advertisers' values for paid search clickthroughs}, journal = {J. Oper. Res. Soc.}, volume = {60}, number = {3}, pages = {411--418}, year = {2009}, url = {https://doi.org/10.1057/palgrave.jors.2602570}, doi = {10.1057/PALGRAVE.JORS.2602570}, timestamp = {Mon, 26 Oct 2020 08:58:41 +0100}, biburl = {https://dblp.org/rec/journals/jors/LaffeyHSZ09.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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