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BibTeX record journals/jors/Choi20
@article{DBLP:journals/jors/Choi20, author = {Kanghwa Choi}, title = {Divisional advertising efficiency in the consumer car purchase funnel: {A} network {DEA} approach}, journal = {J. Oper. Res. Soc.}, volume = {71}, number = {9}, pages = {1411--1425}, year = {2020}, url = {https://doi.org/10.1080/01605682.2019.1609886}, doi = {10.1080/01605682.2019.1609886}, timestamp = {Mon, 31 Aug 2020 18:56:17 +0200}, biburl = {https://dblp.org/rec/journals/jors/Choi20.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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