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BibTeX record journals/joeuc/JafarzadehAAD19
@article{DBLP:journals/joeuc/JafarzadehAAD19, author = {Hamed Jafarzadeh and Babak Abedin and Ayb{\"{u}}ke Aurum and John D'Ambra}, title = {Search Engine Advertising Perceived Effectiveness: {A} Resource-Based Approach on the Role of Advertisers' Competencies}, journal = {J. Organ. End User Comput.}, volume = {31}, number = {4}, pages = {46--73}, year = {2019}, url = {https://doi.org/10.4018/JOEUC.2019100103}, doi = {10.4018/JOEUC.2019100103}, timestamp = {Sun, 02 Oct 2022 15:42:09 +0200}, biburl = {https://dblp.org/rec/journals/joeuc/JafarzadehAAD19.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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