Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites.

Paul Benjamin Lowry Anthony Vance Greg Moody Bryan Beckman Aaron Read Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites. 199-224 2008 24 J. of Management Information Systems 4 http://www.jmis-web.org/articles/v24_n4_p199/index.html db/journals/jmis/jmis24.html#LowryVMBR08