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BibTeX record journals/jkm/RichardsFM98
@article{DBLP:journals/jkm/RichardsFM98, author = {Ian Richards and David Foster and Ruth Morgan}, title = {Brand Knowledge Management: Growing Brand Equity}, journal = {J. Knowl. Manag.}, volume = {2}, number = {1}, pages = {47--54}, year = {1998}, url = {https://doi.org/10.1108/13673279810800762}, doi = {10.1108/13673279810800762}, timestamp = {Thu, 06 Aug 2020 13:52:06 +0200}, biburl = {https://dblp.org/rec/journals/jkm/RichardsFM98.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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