E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management.

Shannon Sue Scullin Jerry Fjermestad Nicholas C. Romano Jr. E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management. 410-415 2004 17 J. Enterprise Inf. Management 6 http://dx.doi.org/10.1108/17410390410566698 db/journals/jeim/jeim17.html#ScullinFR04