A Framework for Analyzing the Potential Benefits of Internet Marketing.

Melody Y. Kiang Robert T. H. Chi A Framework for Analyzing the Potential Benefits of Internet Marketing. 157-163 2001 2 J. Electron. Commerce Res. 4 http://www.csulb.edu/web/journals/jecr/issues/20014/paper3.pdf db/journals/jecr/jecr2.html#KiangC01