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BibTeX record journals/jeco/Trivedi21
@article{DBLP:journals/jeco/Trivedi21, author = {Jay P. Trivedi}, title = {Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement}, journal = {J. Electron. Commer. Organ.}, volume = {19}, number = {3}, pages = {49--64}, year = {2021}, url = {https://doi.org/10.4018/JECO.2021070104}, doi = {10.4018/JECO.2021070104}, timestamp = {Wed, 25 Aug 2021 16:24:43 +0200}, biburl = {https://dblp.org/rec/journals/jeco/Trivedi21.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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