BibTeX record journals/jeco/Trivedi21

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@article{DBLP:journals/jeco/Trivedi21,
  author       = {Jay P. Trivedi},
  title        = {Effect of Influencer Marketing on Online Impulse Purchase: The Mediating
                  Role of Consumer-Brand Engagement},
  journal      = {J. Electron. Commer. Organ.},
  volume       = {19},
  number       = {3},
  pages        = {49--64},
  year         = {2021},
  url          = {https://doi.org/10.4018/JECO.2021070104},
  doi          = {10.4018/JECO.2021070104},
  timestamp    = {Wed, 25 Aug 2021 16:24:43 +0200},
  biburl       = {https://dblp.org/rec/journals/jeco/Trivedi21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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