How do Web users respond to non-banner-ads animation? The effects of task type and user experience.

Weiyin Hong James Y. L. Thong Kar Yan Tam How do Web users respond to non-banner-ads animation? The effects of task type and user experience. 1467-1482 2007 58 JASIST 10 http://dx.doi.org/10.1002/asi.20624 db/journals/jasis/jasis58.html#HongTT07