BibTeX record: journals/itiis/LeeSKPK11

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@article{DBLP:journals/itiis/LeeSKPK11,
  author    = {Bong Gyou Lee and
               Hyunsik Seo and
               Yong Beom Kim and
               Soo Kyung Park and
               Taisiya Kim},
  title     = {Strategic Framework for Web2 Mobile Marketing.},
  journal   = {{TIIS}},
  year      = {2011},
  volume    = {5},
  number    = {11},
  pages     = {2087--2102},
  url       = {http://dx.doi.org/10.3837/tiis.2011.11.011},
  doi       = {10.3837/tiis.2011.11.011},
  timestamp = {Tue, 02 Sep 2014 19:31:33 +0200},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/itiis/LeeSKPK11},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}