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BibTeX record journals/isr/SaldanhaKKK22
@article{DBLP:journals/isr/SaldanhaKKK22, author = {Terence Joseph Vinay Saldanha and Abhishek Kathuria and Jiban Khuntia and Benn R. Konsynski}, title = {Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies}, journal = {Inf. Syst. Res.}, volume = {33}, number = {1}, pages = {76--109}, year = {2022}, url = {https://doi.org/10.1287/isre.2021.1006}, doi = {10.1287/ISRE.2021.1006}, timestamp = {Thu, 25 Aug 2022 08:36:50 +0200}, biburl = {https://dblp.org/rec/journals/isr/SaldanhaKKK22.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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