<?xml version="1.0"?>
<dblp>
<article key="journals/isr/LilienRBS04" mdate="2009-09-03">
<author>Gary L. Lilien</author>
<author>Arvind Rangaswamy</author>
<author>Gerrit H. van Bruggen</author>
<author>Katrin Starke</author>
<title>DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception.</title>
<pages>216-235</pages>
<year>2004</year>
<volume>15</volume>
<journal>Information Systems Research</journal>
<number>3</number>
<ee>http://dx.doi.org/10.1287/isre.15.3.216</ee>
<url>db/journals/isr/isr15.html#LilienRBS04</url>
</article>
</dblp>
