DBLP Record 'journals/isr/LilienRBS04'

BibTeX

@article{DBLP:journals/isr/LilienRBS04,
  author    = {Gary L. Lilien and
               Arvind Rangaswamy and
               Gerrit H. van Bruggen and
               Katrin Starke},
  title     = {DSS Effectiveness in Marketing Resource Allocation Decisions:
               Reality vs. Perception},
  journal   = {Information Systems Research},
  volume    = {15},
  number    = {3},
  year      = {2004},
  pages     = {216-235},
  ee        = {http://dx.doi.org/10.1287/isre.15.3.216},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}