The Effects of Trust-Assuring Arguments on Consumer Trust in Internet Stores: Application of Toulmin's Model of Argumentation.

Dongmin Kim Izak Benbasat The Effects of Trust-Assuring Arguments on Consumer Trust in Internet Stores: Application of Toulmin's Model of Argumentation. 286-300 2006 17 Information Systems Research 3 http://dx.doi.org/10.1287/isre.17.3.286 db/journals/isr/isr17.html#KimB06