Improving Customer Retention in E-Commerce through a Secure and Privacy-Enhanced Loyalty System.

Matthias Enzmann Markus Schneider 0002 Improving Customer Retention in E-Commerce through a Secure and Privacy-Enhanced Loyalty System. 359-370 2005 7 Information Systems Frontiers 4-5 http://dx.doi.org/10.1007/s10796-005-4808-2 db/journals/isf/isf7.html#Enzmann005