BibTeX
@article{DBLP:journals/isem/Muller-LankenauWK06,
author = {Claas M{\"u}ller-Lankenau and
Kai Wehmeyer and
Stefan Klein},
title = {Strategic channel alignment: an analysis of the configuration
of physical and virtual marketing channels},
journal = {Inf. Syst. E-Business Management},
volume = {4},
number = {2},
year = {2006},
pages = {187-216},
ee = {http://dx.doi.org/10.1007/s10257-005-0031-4},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
Copyright © 2006-05-03 by Michael Ley (ley@uni-trier.de)