BibTeX record journals/ipm/HungWCXHLH23

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@article{DBLP:journals/ipm/HungWCXHLH23,
  author       = {Chih{-}Lung Hung and
                  Jen{-}Her Wu and
                  Pei{-}Yu Chen and
                  Xiaoyu Xu and
                  Wan{-}Ling Hsu and
                  Li{-}Min Lin and
                  Ming{-}Che Hsieh},
  title        = {Enhancing healthcare services and brand engagement through social
                  media marketing: Integration of Kotler's 5A framework with {IDEA}
                  process},
  journal      = {Inf. Process. Manag.},
  volume       = {60},
  number       = {4},
  pages        = {103379},
  year         = {2023},
  url          = {https://doi.org/10.1016/j.ipm.2023.103379},
  doi          = {10.1016/J.IPM.2023.103379},
  timestamp    = {Fri, 21 Jul 2023 22:26:14 +0200},
  biburl       = {https://dblp.org/rec/journals/ipm/HungWCXHLH23.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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