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BibTeX record journals/intr/VashishtS17
@article{DBLP:journals/intr/VashishtS17, author = {Devika Vashisht and Sreejesh S.}, title = {Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition}, journal = {Internet Res.}, volume = {27}, number = {1}, pages = {52--73}, year = {2017}, url = {https://doi.org/10.1108/IntR-10-2014-0271}, doi = {10.1108/INTR-10-2014-0271}, timestamp = {Wed, 04 Mar 2020 14:23:07 +0100}, biburl = {https://dblp.org/rec/journals/intr/VashishtS17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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