BibTeX record journals/intr/KuoHH21

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@article{DBLP:journals/intr/KuoHH21,
  author       = {Ying{-}Feng Kuo and
                  Jian{-}Ren Hou and
                  Yun{-}Hsi Hsieh},
  title        = {The advertising communication effectiveness of using netizen language
                  code-switching in Facebook ads},
  journal      = {Internet Res.},
  volume       = {31},
  number       = {5},
  pages        = {1940--1962},
  year         = {2021},
  url          = {https://doi.org/10.1108/INTR-04-2020-0231},
  doi          = {10.1108/INTR-04-2020-0231},
  timestamp    = {Wed, 16 Mar 2022 23:54:34 +0100},
  biburl       = {https://dblp.org/rec/journals/intr/KuoHH21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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