DBLP Record 'journals/informs/HwangY08'

BibTeX

@article{DBLP:journals/informs/HwangY08,
  author    = {San-Yih Hwang and
               Wan-Shiou Yang},
  title     = {Discovering Generalized Profile-Association Rules for the
               Targeted Advertising of New Products},
  journal   = {INFORMS Journal on Computing},
  volume    = {20},
  number    = {1},
  year      = {2008},
  pages     = {34-45},
  ee        = {http://dx.doi.org/10.1287/ijoc.1060.0210},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}