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@article{DBLP:journals/informs/HwangY08,
author = {San-Yih Hwang and
Wan-Shiou Yang},
title = {Discovering Generalized Profile-Association Rules for the
Targeted Advertising of New Products},
journal = {INFORMS Journal on Computing},
volume = {20},
number = {1},
year = {2008},
pages = {34-45},
ee = {http://dx.doi.org/10.1287/ijoc.1060.0210},
bibsource = {DBLP, http://dblp.uni-trier.de}
}
Copyright © 2009-01-30 by Michael Ley (ley@uni-trier.de)