BibTeX record journals/informatics/JohnsonSM21

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@article{DBLP:journals/informatics/JohnsonSM21,
  author       = {Devon S. Johnson and
                  Debika Sihi and
                  Laurent Muzellec},
  title        = {Implementing Big Data Analytics in Marketing Departments: Mixing Organic
                  and Administered Approaches to Increase Data-Driven Decision Making},
  journal      = {Informatics},
  volume       = {8},
  number       = {4},
  pages        = {66},
  year         = {2021},
  url          = {https://doi.org/10.3390/informatics8040066},
  doi          = {10.3390/INFORMATICS8040066},
  timestamp    = {Sat, 30 Sep 2023 10:16:43 +0200},
  biburl       = {https://dblp.org/rec/journals/informatics/JohnsonSM21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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