BibTeX record journals/imds/YuanXY22

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@article{DBLP:journals/imds/YuanXY22,
  author       = {Lin Yuan and
                  Hao Xia and
                  Qiang Ye},
  title        = {The effect of advertising strategies on a short video platform: evidence
                  from TikTok},
  journal      = {Ind. Manag. Data Syst.},
  volume       = {122},
  number       = {8},
  pages        = {1956--1974},
  year         = {2022},
  url          = {https://doi.org/10.1108/IMDS-12-2021-0754},
  doi          = {10.1108/IMDS-12-2021-0754},
  timestamp    = {Sat, 10 Sep 2022 21:00:27 +0200},
  biburl       = {https://dblp.org/rec/journals/imds/YuanXY22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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