<?xml version="1.0"?>
<dblp>
<article key="journals/imds/WenP02" mdate="2004-05-11">
<author>Kuang-Wei Wen</author>
<author>Kuo-Fang Peng</author>
<title>Market segmentation via structured click stream analysis.</title>
<pages>493-502</pages>
<year>2002</year>
<volume>102</volume>
<journal>Industrial Management and Data Systems</journal>
<number>9</number>
<ee>http://dx.doi.org/10.1108/02635570210450172</ee>
<url>db/journals/imds/imds102.html#WenP02</url>
</article>
</dblp>
