BibTeX record journals/ijtem/ShoaibKMS17

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@article{DBLP:journals/ijtem/ShoaibKMS17,
  author       = {Muneeza Shoaib and
                  Vijaya Kumar and
                  Neelofer Mashood and
                  Hameedah Sayani},
  title        = {Sponsorship of Case Study Competitions and Impact on Brand Equity-An
                  Exploratory Study in the {UAE} Higher Education Sector},
  journal      = {Int. J. Technol. Educ. Mark.},
  volume       = {7},
  number       = {2},
  pages        = {24--44},
  year         = {2017},
  url          = {https://doi.org/10.4018/IJTEM.2017070103},
  doi          = {10.4018/IJTEM.2017070103},
  timestamp    = {Fri, 07 Aug 2020 17:17:54 +0200},
  biburl       = {https://dblp.org/rec/journals/ijtem/ShoaibKMS17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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