BibTeX record journals/ijssmet/SawhneyA21

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@article{DBLP:journals/ijssmet/SawhneyA21,
  author       = {Aastha Sawhney and
                  Vandana Ahuja},
  title        = {Drivers of Social Media Content Marketing in the Banking Sector: {A}
                  Literature Review},
  journal      = {Int. J. Serv. Sci. Manag. Eng. Technol.},
  volume       = {12},
  number       = {3},
  pages        = {54--72},
  year         = {2021},
  url          = {https://doi.org/10.4018/IJSSMET.2021050104},
  doi          = {10.4018/IJSSMET.2021050104},
  timestamp    = {Tue, 13 Jul 2021 13:25:52 +0200},
  biburl       = {https://dblp.org/rec/journals/ijssmet/SawhneyA21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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