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BibTeX record journals/ijpr/ChongCLL17
@article{DBLP:journals/ijpr/ChongCLL17, author = {Alain Yee{-}Loong Chong and Eugene Ch'ng and Martin J. Liu and Boying Li}, title = {Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews}, journal = {Int. J. Prod. Res.}, volume = {55}, number = {17}, pages = {5142--5156}, year = {2017}, url = {https://doi.org/10.1080/00207543.2015.1066519}, doi = {10.1080/00207543.2015.1066519}, timestamp = {Tue, 01 Jun 2021 09:59:30 +0200}, biburl = {https://dblp.org/rec/journals/ijpr/ChongCLL17.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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