BibTeX record journals/ijom/PrasadM14

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@article{DBLP:journals/ijom/PrasadM14,
  author       = {K. Sai Prasad and
                  Sita Mishra},
  title        = {From Communication to Conversation: How Tata DoCoMo Used Social Media
                  as an Effective {CRM} Tool},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {4},
  pages        = {52--64},
  year         = {2014},
  url          = {https://doi.org/10.4018/IJOM.2014100104},
  doi          = {10.4018/IJOM.2014100104},
  timestamp    = {Thu, 17 Sep 2020 12:00:59 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/PrasadM14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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