BibTeX record journals/ijom/BowiePM14

download as .bib file

@article{DBLP:journals/ijom/BowiePM14,
  author       = {David Bowie and
                  Alexandros Paraskevas and
                  Anastasia Mariussen},
  title        = {Technology-Driven Online Marketing Performance Measurement: Lessons
                  from Affiliate Marketing},
  journal      = {Int. J. Online Mark.},
  volume       = {4},
  number       = {4},
  pages        = {1--16},
  year         = {2014},
  url          = {https://doi.org/10.4018/IJOM.2014100101},
  doi          = {10.4018/IJOM.2014100101},
  timestamp    = {Thu, 17 Sep 2020 12:01:01 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/BowiePM14.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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