BibTeX record journals/ijom/AggarwalM22

download as .bib file

@article{DBLP:journals/ijom/AggarwalM22,
  author       = {Radhika Aggarwal and
                  Sanjiv Mittal},
  title        = {Impact of Social Media Marketing Activities on Purchase Intentions
                  via Customer Equity Drivers: An Empirical Case Study on Smartphone
                  Brands},
  journal      = {Int. J. Online Mark.},
  volume       = {12},
  number       = {1},
  pages        = {1--19},
  year         = {2022},
  url          = {https://doi.org/10.4018/ijom.299402},
  doi          = {10.4018/IJOM.299402},
  timestamp    = {Mon, 24 Oct 2022 20:51:34 +0200},
  biburl       = {https://dblp.org/rec/journals/ijom/AggarwalM22.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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