BibTeX record journals/ijmc/ZhuMK21

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@article{DBLP:journals/ijmc/ZhuMK21,
  author       = {Wenlong Zhu and
                  Jian Mou and
                  Kai S. Koong},
  title        = {Exploring brand extension evaluation in the mobile internet environment},
  journal      = {Int. J. Mob. Commun.},
  volume       = {19},
  number       = {3},
  pages        = {327--344},
  year         = {2021},
  url          = {https://doi.org/10.1504/IJMC.2021.114315},
  doi          = {10.1504/IJMC.2021.114315},
  timestamp    = {Fri, 30 Apr 2021 09:35:39 +0200},
  biburl       = {https://dblp.org/rec/journals/ijmc/ZhuMK21.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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