BibTeX record journals/ijmc/ScornavaccaM07

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@article{DBLP:journals/ijmc/ScornavaccaM07,
  author    = {Eusebio Scornavacca Jr. and
               Jonathon McKenzie},
  title     = {Unveiling managers' perceptions of the critical success factors for
               {SMS} based campaigns},
  journal   = {{IJMC}},
  volume    = {5},
  number    = {4},
  pages     = {445--456},
  year      = {2007},
  url       = {http://dx.doi.org/10.1504/IJMC.2007.012790},
  doi       = {10.1504/IJMC.2007.012790},
  timestamp = {Thu, 13 Dec 2007 12:30:27 +0100},
  biburl    = {http://dblp.uni-trier.de/rec/bib/journals/ijmc/ScornavaccaM07},
  bibsource = {dblp computer science bibliography, http://dblp.org}
}