<?xml version="1.0"?>
<dblp>
<article key="journals/ijmc/MerisavoVAKR06" mdate="2007-12-13">
<author>Marko Merisavo</author>
<author>Jari Vesanen</author>
<author>Antti Arponen</author>
<author>Sami Kajalo</author>
<author>Mika Raulas</author>
<title>The effectiveness of targeted mobile advertising in selling mobile services: an empirical study.</title>
<pages>119-127</pages>
<year>2006</year>
<volume>4</volume>
<journal>IJMC</journal>
<number>2</number>
<ee>http://dx.doi.org/10.1504/IJMC.2006.008604</ee>
<url>db/journals/ijmc/ijmc4.html#MerisavoVAKR06</url>
</article>
</dblp>
